Marketing

Marketing is the act of promoting, distributing, and selling a product. Marketing involves:

• Identifying the needs and wants of customers.
• Creating strategies to meet these needs.
• Communicating to the target market the value of a product or service.

Marketing includes market research, product design, pricing strategy, and advertising. Marketing that is effective aims to build a strong brand and increase sales. It uses various channels to engage customers, including digital media, social networks, traditional media, and events. It is important to maintain a competitive advantage in the market and satisfy customers while also achieving business goals.