Advertisers are using YouTube ads to reach out to the audience who prefer TV for viewing YouTube videos.
Why? In 2020, over half of U.S. viewers will be watching YouTube on a connected television. This number is expected to break 60 percent in 2025.
Advertisers need to consider how television advertising differs from other screens, such as desktops and mobile phones.
YouTube has a variety of ways to show ads. We’ll look at how to use YouTube Ads for TV.
YouTube Select
YouTube Select will be introduced in 2020 to assist marketers in targeting viewers who watch YouTube TV or YouTube on TV screens. Select simplifies the purchase of ads in streaming lineups. This option can be accessed through Google Ads and DV360.
Select also allows marketers to find the best content for their brand. Categories like music, entertainment, and food are available. This is a great way to differentiate yourself from other platforms, especially if you want to reach TV audiences who are more likely than desktop or mobile viewers to remain engaged.
YouTube Masthead
YouTube Mastheads are digital billboards that display YouTube ads at the top of the screen. This is done to make them more visible for television viewers. The YouTube Masthead creates an immersive visual experience with photos, videos and multiple calls-to action.
This advertising option shows the YouTube advertisement to all viewers rather than to a specific audience. However, it runs the YouTube ad for 24 hours on TV. This gives marketers the chance to boost their brand awareness campaigns and get them in front of millions of television viewers.
YouTube Ad-Supported Videos on Demand (AVOD) for TV Shows
YouTube announced earlier this year that it would begin streaming more than 4,500 full seasons of ads-supported TV series for free. It is growing in popularity as subscription-based video-on-request services such as Netflix and Hulu are losing momentum.
It’s great news for marketers who want to display YouTube ads on television screens. The streaming audience is predicted to increase from 127.7 million viewers in 2020 to 164.0 viewers in 2025.
Top 6 Benefits of YouTube Advertising: Traffic, Visibility and More
To maximize the AVOD opportunities, marketers must optimize their video content for TV. To ensure that YouTube ads are displayed and work best on television, pay attention to file formats and dimensions.
Display and Video 360
Google owns YouTube. DV360 lets you integrate YouTube ads into connected TV devices like smart TVs and streaming devices. It also allows gaming consoles to be integrated.
Ads that promote brand awareness or consideration can be most effective on connected TVs because they have large screens and high-definition creative video formats.
The conclusion of the article is:
Marketers need a strategy for targeting YouTube ads to TV screens, given the growing popularity of YouTube on television. YouTube Select, YouTube Masthead, and AVOD are all great ways to reach streaming audiences when and where they want to watch content.
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