There are many platforms to choose from when it comes to Digital Marketing. Although popular sites like Instagram or Facebook are good places to invest, a YouTube channel may be the best way to promote your company online.
Let’s be honest: we all love video. We all love video. We like to watch videos on Facebook and stream them to keep up with Orange Is the New Black or The Crown. And we enjoy going down rabbit-holes on YouTube. A video is captivating! We can’t stop watching. How many times did I watch the video with the hamster consuming a carrot before? It’s more than I care to admit!
It’s important to include video in your strategy, especially when people are as passionate about video as we are. By a video, we refer to YouTube. Read on to learn six reasons you should include YouTube marketing in your marketing plan.
What is YouTube marketing?
YouTube marketing is a process that promotes your business through YouTube videos and ads. YouTube’s growth is faster than other platforms because video is such a powerful medium. It is the second most popular site in the world, after Google. Since its creation, YouTube has had nearly two billion globally active monthly users. YouTube marketing can help you diversify traffic sources, or get your brand in front of the right audience.
The Top Benefits of YouTube Marketing
1. Heavy Traffic
YouTube continues to grow exponentially. More than 5 trillion videos are viewed every day! This is more traffic than on any other platform. You can reach a large audience even if you do not create many videos. You’ll find customers on YouTube if you meet their needs. You should be aware of some YouTube stats.
- YouTube receives 30 million visits per month
- Every minute, 300 hours of video is uploaded on YouTube
- 68 per cent of YouTube viewers say that videos are helpful in making purchasing decisions
- Over the past two years, YouTube advertising for small and medium businesses has more than doubled.
- YouTube is available across 76 languages, which covers 95 percent of Internet users.
- YouTube is available in 88 different languages.
2. Google – Increase your visibility
You may have noticed that Google’s search results are more likely to include videos than other types of content. This can be taken advantage of by creating high-quality videos on YouTube from the content you have on your website. This will generate backlinks for your website and increase your chances of being found on Google. You can also increase your online authority by using YouTube marketing. Google will give your page a higher ranking if you have more authority.
You can increase your website’s authority by using YouTube.
- Embed your videos in other websites
- Connect your YouTube channel to your website
- Share your videos with other social media platforms
- Engage your customers with different video styles
3.Create Your Email List On YouTube
YouTube marketing has the advantage that you can create your email list by using YouTube. You can embed your signup form into YouTube videos using a variety of software. The video can be temporarily paused to allow the viewer to fill out their details and subscribe to your mailing list. This method makes it easy to build an email list and provide quality content for your audience.
Here are a few of the easiest ways to create an email list using YouTube:
- Lead magnets
- Add annotations
- Add cards
- Advertise on YouTube
4. Increased Conversion Rates
A video can speak a million more words than a picture. Videos can also evoke emotions more than other forms of content. Videos transform your static text into something dynamic and engaging. They also bring life to your business. In a unique manner, they also build trust and authority in people. This engaging and entertaining form of content can increase your conversion rates by 80 per cent.
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5. There are many different video types.
- YouTube marketing offers you the opportunity to create a variety of videos that will help promote your brand. YouTube has a wide variety of videos including explainer videos and sales videos. One content can be easily adapted to different formats. Here are some tips to help you decide what kind of video you want to make:
- Create funny and engaging videos
- Answer common questions. Think of the questions that you are most likely to be asked by customers and clients about your company, your products and services.
- Behind-the-scenes videos are a great way to show how your brand operates
- Customers can provide testimonials.
- Go live
6. Massive Media Library
YouTube has an enormous media library. It’s not just a huge user base. This is due to the fact that 300 video hours are uploaded every minute. You can find almost anything under the sun and beyond with that much information. YouTube’s powerful search engine allows you to navigate such a large platform. It is the second largest search engine in the world, with over 3 billion searches per month. This is more than Ask.com combined, AOL, Bing and Yahoo. Optimizing your YouTube videos will help you avoid your content getting lost in the vast ocean of information.
The conclusion of the article is:
YouTube offers every business a fantastic opportunity to increase traffic and attract more customers. It is a highly competitive environment. You can’t upload videos and expect results to appear overnight. The lack of subscribers and views is a sign that many big businesses are rushing into YouTube marketing without a strategy. It’s not enough to create great videos on YouTube to be successful. You need to know how to optimize your videos for the keywords people are searching on YouTube. Sign up for Simplilearn to learn how to master YouTube Marketing. Postgraduate Program in Digital Marketing In partnership with Purdue University, and co-created by Facebook. Learn about the practical side of SEO, This course will help you to master SEM, Web analytics, and Social Media Marketing with tools and practical practice. Join this course to learn digital marketing.
